There is no doubt that most of us have fallen victim happily to an advertising strategy from a company or business that has led us to purchase their goods or service. Advertising strategies are essential campaigns and tools that can determine if a business will succeed or fail in their sales.
To make the most of your limited advertising dollars, you need to establish clear advertising objectives and make use of low-cost but effective advertising strategies. A number of possible objectives and strategies may be suitable for your business.
Demonstrating a Product One advertising objective is to demonstrate the effectiveness of a product or its ease of use.
A common example is the "before and after" technique, which shows how well a product cleans, improves appearances or enhances quality of life. If you operate a hair salon, photos of satisfied clients can show off your skills to potential customers. Building Image Businesses may use advertising for the objective of building a company or brand image.
Insurance agencies often attempt to position themselves as trustworthy by guaranteeing that consumers can count on them in their time of need. Car dealers use advertising to establish a reputation for fairness and honesty.
Retailers may attempt to create an image of always offering the lowest prices or providing the best service. Changing Perceptions An advertising objective may be to alter the perceptions of the public.
A business that has developed a reputation in the community for treating customers poorly can use advertising to tout its new customer-service policy. The owner of a restaurant that is perceived to serve an upscale clientele may advertise new menu choices and prices to appeal to a wider range of diners.
Special Promotions Strategy A typical small-business advertising strategy is to make use of special promotions. By developing an email database, you can send customers coupons or invite them to special sale events. Another technique is to attach coupons to receipts that allow for savings on future purchases.
Internet Strategy Participating in blogs that pertain to your business is a strategy that allows you to interact with potential buyers.
For example, if you sell products such as handmade crafts via your website, become active in craft-related blogs and include a link to your website in your signature line.
You can also create a blog of your own. Low-Cost Media Strategy Use a low-cost media strategy to reach a targeted group of customers.
For example, if you operate a computer repair service, advertise in small community or "penny-saver" publications that are often delivered to residents in a specific geographic area for free. References 2 More Business: Four Affordable Advertising Strategies for Small Businesses About the Author Chris Joseph writes for websites and online publications, covering business and technology.These are some of the advertising claims fueling our desires for six-pack abs, firm thighs, and flawless skin.
The multi-billion-dollar beauty industry encompasses makeup, skin and hair care, fragrances, cosmetic surgery, health clubs, diet pills, and fashion.
A single ad can employ multiple advertising techniques. And any effective technique has the versatility to work in any medium, including . Advertising is everywhere___ Ads try to persuade us___ Life really isn’t like what the ad proclaims__ Ads have many components__Ads are deceptive__ The ad did a great job__ The ad catches your eye__.
Emotive Power and Information Power are measured through Creative Evaluation.
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This is a companion product to TVBE designed to measure consumer response to the ad. Emotive and Information Power are composite measures calculated from consumer evaluation of the ad, developed by Dr. Robert Heath of the University of Bath. The power of advertising is in its persuasive influence, and this influence can take several different forms.
Using the internet, Identify two (2) examples of persuasive advertising that might (or did) go too far with their message. Neutrogena Corp. and the L.A. Dept. of Water and Power have completed a kW $ million solar power system at the company's headquarters, located near LAX.